Runners for Runners
Trail Running and Outdoor Adventures are Our Way of Life.
Our story is simple. Three decades of trail running, mountaineering, alpinism, ski touring, and expeditions across the world have shaped us into who we are today. We live for nature, adventure, and the freedom of the outdoors. Challenging situations and extraordinary experiences have taught us to respect nature, understand its challenges and grow with every adventure.
Today, we bring together decades of outdoor knowledge, experience, and passion. We love sharing what we have learned and inspiring others to explore. The outdoors is our life. Adventure is our passion. Sharing our experience is our mission.
Simply Trail Runners
What drives us is simple: we are passionate trail runners, creating experiences for runners.
"Even with a clear vision and years of experience, creating programs that truly satisfy passionate trail runners is always a challenge — and that is exactly what continues to motivate our team to push forward."
"My passion is working with people. I love sharing my experience with others and nothing makes me happier than being able to show our guests the very best of what I know and love, to create unforgettable memories."
"My greatest passion is trail running, where I feel truly free. I combine my love of running with my professional expertise as a Master of Kinesiology and as a researcher at a running institute."
"I simply love being active, so much so that running has taken me to international competitions around the world. What makes me especially happy, is sharing my own experience with others."
"My personal experience as a professional skier, together with years of hard work and demanding lessons, has shaped me into the person I am today — deeply connected to the mountains and to one of my greatest passions: trail running."
"I simply love running, being in nature, exploring new places, and taking on a variety of running and racing challenges. Above all, working with people inspires me, gives me energy, and makes me happy."
Operations Managers
Nowdays happiness is primarily found in exploring the new, the unknown. Happiness is therefore a form of action – an activity. Happiness is also the right people, guides, assistants, office workers, and kind hearted people, who are with you on your lifetime journeys.
Lajf Company
Behind every successful company lies a story of growth, experience, and projects, which were developed over the years.
Lajf d.o.o., the company behind the LIFE Run brand, has been creating outdoor adventures, active holidays, and innovative tourism projects for nearly three decades. So, what makes us who we are, and why you can trust us to be the right choice for your next adventure?
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Lajf d.o.o. has been operating in the tourism and outdoor industry since 1998.
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LIFE Run is a registered trademark of Lajf d.o.o..
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The company has been organizing trail running tours and holidays for over a decade, since 2015.
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The company organizes Triglav Trail Run, one of the most scenic, boutique and challenging trail running events in the region, attracting every year more than 500 runners from 35 countries to the Julian Alps.
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Together with its dedicated team of runners, the company has developed more than 20 trail running holiday programmes across the Alps, Balkans and Adriatic region.
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LIFE Run focuses exclusively on developing its own original trail running products, combining in-depth destination knowledge with comprehensive, hands-on tour operations.
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The company develops a wide range of tourism solutions for destinations and regional development agencies.
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The company has its own dedicated department that specializes in the design and development of outdoor tourism experiences and products.
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The company’s headquarters are located in the Municipality of Radovljica, Slovenia, while its regional office in Split, Croatia, manages operations across the Balkan destinations.
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Over the years, the company has established an extensive network of more than 300 local partners across the Alps, Dolomites, northeastern Italy, Slovenia, Croatia, and the wider Balkans, including Herzegovina and Montenegro.
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LIFE Run organizes professional trail running meetings, industry gatherings and community running events.
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The company actively collaborates with the outdoor industry, organizing product presentations, launches and market introductions for new outdoor equipment and innovations.
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